SEO strategy: 5 steps and keys to create it

They say that the good things in life take time, and so it is in SEO, a rigorous and constant work process that is synonymous with patience, discipline, and persistence.
In this post, I will give you the steps indicated for you to be successful in the SEO strategy of your company's website or blog.
list_altIndex of contents

SEO strategy to be first in Google

Search Engine Optimization (SEO) or search engine optimization is important to make your website more visible and have more authority in web search engines.
Carrying out a successful SEO strategy will help more people find your company's website and thus attract more potential customers. What is the purpose of SEO? The idea is that your website appears in the first positions of the first search engine search page since we know that these are the most likely to be consulted.

SEO strategy to be first in Google

If you have this problem and want to fix it, here are some tips.

1. Create a buyer persona according to your business

In order to have a more accurate understanding of whom you are going to sell your products or services to, it is essential to develop your buyer persona, that is, the fictitious and generalized representation of your ideal client. This profile helps us to relate to our clients as real human beings.
For example, you may know that most of your clients are women with executive profiles, but do you know what their specific needs and interests are? Do you know what their challenges and objectives are, both personally and professionally?
Done, but how do you create a buyer persona? You can turn to research, surveys, and interviews of your target audience. I recommend that, in the initial stage, you lean on your current customer base, since they have bought your products or services in the past, and interview them, either in person or by phone.
New Call-to-action

Some questions you can ask them :

Demographic data (name, age, sex, education, profession, marital status, etc.)

What are your short, medium, and long term goals? (Personal and professional scope)

What are your challenges? ( Á staff and professional scope)

What is your daily routine?

What media do you usually read and what social networks do you use?

What are your qualities and weaknesses?

You may wonder, "but what does this have to do with an SEO strategy?" The point is that knowing who your buyer persona is is an important piece of information that you must take into account at every step of any strategy. It is a task that not many give the priority it deserves and, without a doubt, can determine the success of your web positioning strategy.

2. Identify keywords

When you already have your buyer persona identified, the next step in your strategy is to analyze what type of searches it does and what are the best words to position your website.
You can rely on the Google Trends tool, which allows you to see what people are searching for on Google. If you have a Google Adwords account, you can also use the free Keyword Planner tool, which helps you find the words or phrases that users most search for according to language and country. A good rule to follow to speed up your work is to organize the keywords by categories or services and in order of importance.

keyword strategy in content marketing

Tip: make sure to use your keywords in texts, URLs, categories, tags, and in your meta descriptions, the text that appears below the title or link in the search results (SERP).

In the same way, you can include your keywords as topics in your articles, either in the title, in the headings or in the text (it is important not to saturate them or seem too forced). Another ancient technique, but one that is still current, is to highlight keywords using bold, italics or underlining.

3. Analyze your competition

After identifying what keywords you want related to your website, it is important to note which companies have authority in the searches where you want to appear.
A good tool that you can use is Screaming Frog, which can help you to know what words the competition uses and how the content is structured. If you want to start analyzing your competition, I recommend that you learn to use Screaming Frog to facilitate your life and your SEO strategy.

 best seo expert in bangladesh

SEO screaming frog tool

On the other hand, you can also turn to MozBar, the free tool from Moz, considered the leading company in the SEO sector, to analyze relevant information about your competition. This tool is a bar that you can install in your browser and that gives you instant metrics, such as page and domain authority, while you are on any website.
Nor should we ignore the existence of Semrush, this tool not only does keyword ranking analysis but also allows you to analyze SEM campaigns of your competition, make reports in great detail and perform searches and analyze the possibilities of your star keywords.

Do you like what you are reading? Subscribe

EMAIL *

your email

I have read and accepted the Privacy and Cookies Policy.

4. Take care of your images

Your entire website must be SEO-friendly, including images. When you name your photos, be sure to name the file correctly. For example: if the image is of a landscape of the Eiffel Tower, the file name should be "Eiffel-tower-paris.jpg". The idea is that Google can know what the image is about, in this case, the keyword is the Eiffel Tower since it is the main subject of the photo.

Another factor to take into account is the loading time since it is important for SEO. The faster the site, the easier it will be to visit and index a page. Images influence how long a website loads, especially when a large image is loaded and displayed very small, such as using a 2500 × 1500 pixel image and displaying it at a size of 250 × 150 pixels. Here the idea is to scale the image to the size you want to show it.

Tip: don't forget to add the alt text, in other words, the descriptive text that appears when the cursor passes over an image. Be sure to add the alt text that includes the SEO keyword for that page and that is relevant to the image.

5. Details make Google fall in love

The success of your SEO strategy is the accumulation of many small details that, little by little, add points with Google. The truth is that a website must have certain specific configurations to successfully carry out positioning in web search engines. Here are some details to keep in mind:

Meta description: this is the text that appears in the search results (SERP). The meta description does not affect your SEO directly, but it is an important tag because it influences the number of visits you receive from search engines. When you write the meta description of your pages, try to include your keywords and a call to action ("get to know us", "visit us", "quote today", etc.). Remember that it should not exceed 155 characters.

For example: “Discover the latest beauty trends in" company name ". We have a selection of makeup, skincare, accessories, and much more. Come in now! ”

Personalize your links: be sure to personalize your URLs according to the content of each page of your website and including your keywords.

For example: If a page talks about skincare products, the URL should be something like www.businessname.com/products-care-of-skin

Create your favicon: the “favorite icon”, also known as 'favicon', is the small image that appears in the address bar, favorites, and bookmarks of your browser. Most of the time the company logo is used and it has a size of 16 px by 16 px.

Graphic Design Service

All the components to assemble a pc

Do you want to know how to assemble a fast and powerful PC? Read this article! You will find a complete guide on which components to buy to make it.

Come assemblare un pc: consigli e componenti

Come assemblare un pc veloce e potente senza problemi: ve lo spieghiamo noi


AudioRIATTIVA L'AUDIO

Why assemble a pc when with a few clicks or by going to a dedicated shop you can buy one without having to make the least effort? The reasons are different. First of all, economic savings. In fact, making a PC with your own hands costs less than buying a preassembled PC which, by the way, often does not boast high-quality components.

But you have to take into account that you will need time, patience, and a pinch of attention to creating your PC. It might seem an impossible task, but these three ingredients and a guide are enough to make a handmade pc. On the basis of this choice there is also another aspect: product customization. It is one thing to have to settle for what the market offers, it is quite another to build a product that perfectly meets your needs. If you want a PC tailored for you, take a few minutes and read the article. Find out what components you need to buy and how they need to be assembled to make the latest generation pc, fast, and performing.

Computer Accessories Price In Bangladesh

Assembling a pc: what are your needs?

The first thing you need to ask yourself is: what are my real needs? It may seem trivial, but you can't get to work without answering this question. Are you creative and will you use it to work? Are spreadsheets and text files your daily bread? Or is it a simple place to have at home to print bills and watch TV series? It all depends on the use you make of it and your budget. There are two possible solutions: to create a medium-low quality or high-quality PC.

Medium-low range: you have a decent budget and you need a PC that can withstand daily use and responds quickly to a few simple activities: surfing the internet, managing files and documents, and using the Office package programs. The medium-low range is also ideal for professionals who process and manage different types of documents (invoices, presentations, quotes, etc.) and who frequently use the Internet to send emails and communicate with colleagues and customers.

The need, in conclusion, is to have a PC that allows you to perform rather simple activities and therefore does not require high-quality components. The important thing is that it is a fast and responsive computer. Whether it's surfing online to book your next trip or sending an email with numerous attachments, the user experience must be fluid, without a hitch. High-quality range: here the bar of performance rises. The use of the PC is intense and the activities are much more complex. Graphics, developers, photographers, videomakers, and all professionals who need a PC capable of holding rather "heavy" professional programs and which manage files of several Gigabytes every day, often simultaneously.

It is clear that in this case, we cannot be satisfied with a PC with medium-low quality components. We will have to focus on high-quality components and advanced technology, two fundamental features to optimize PC performance. Once you have established your needs and your budget, you have all the elements to choose the components needed to build the PC.

Assembling a fixed PC: the list of components to buy

Well, you have established the characteristics of the PC you are going to make. We can move on to the components to buy. If you don't know any terms, don't worry, we provide you with all the necessary explanations: what it is and what it is used for. Here is the list of what you will have to buy:


processor;

sink;

motherboard;

RAM;

Video Card;

Hard Disk and SSD;

burner;

power supply;

homes.

These 9 elements are enough to give life to a PC obviously to use it you will also need a monitor, a keyboard, and a mouse. Then there are other peripherals that are not always indispensable, it depends a lot on the use of the PC. Speakers, webcams, microphones to name a few. But where to buy everything you need: online or in a shop? The most convenient and often the most convenient choice is to buy online. From the most popular marketplaces to individual retailers, the choice is truly vast. Reliability and product guarantee make the difference. Pay particular attention to these two aspects.

Processor for pc

The processor also is known as the Central Processing Unit ( CPU ) is the main computing unit. This is the most important hardware element and significantly affects PC performance. It is the brain of the computer. The first aspect to consider is the processor frequency which is expressed in Gigahertz (GHz). Thanks to this parameter we can know the number of operations that the processor can do per second and therefore get an idea of ​​the speed of the PC.

The more GHz the processor has, the faster the operations and the better the performance. Beyond the frequency, the number of cores must be considered. The core is the processor core of the processor, that is, the element that physically processes the data inside the processor. As it is easy to guess the more cores there are, the better the PC performance will be. The market currently provides a wide choice: from dual-core processors to processors up to 18 cores. Choose the number of cores according to your needs.

Regarding the manufacturers, there are two main companies: Intel and AMD. Intel's entry-level processor is Intel Core 3, ideal for everyday activities. Then there is Intel Core i5 for home and business PCs, Intel Core i7 that meets the needs of those who create content, Intel Core i9 created to play, stream and record and Intel Core X series the first 18-core processor designed for creating high-end content. As for AMD, the entry-level processor is Ryzen 3 3200G while the top of the range is Ryzen 9 3900X. The processor and motherboard must be equipped with the same socket, i.e. have the same connection.

Heatsink for pc

The heatsink is used to dissipate the heat produced by the processor. The temperature tends to rise for prolonged use and when the workload is quite heavy. The heatsink does nothing but cools the processor and the motherboard that hosts it, avoiding overheating of the PC and consequent deterioration of performance.

There are two types of heat sinks on the market: air and liquid all-in-one. The former consists of one or more fans that lower the processor temperature while the latter circulates a refrigerant liquid inside the system. Which to choose between the two? Certainly, the liquid heat sink is the best solution because water, compared to air, carries heat better and is also much quieter. For a medium-low end PC, the heatsink included in the processor or an air heatsink may also be fine. For the high-end ones, we recommend a liquid or air cooler that uses advanced technology cooling systems.

Motherboard for pc

The motherboard or motherboard is the card on which the individual components are mounted, which in this way are connected to each other and work together to make the PC work. There is an embarrassment of choice regarding brands, features, and prices. Unlike the processor, the motherboard does not impact PC performance.

Surely the choice should veer towards solutions that allow you to insert multiple modules for connectivity (e.g. Wi-Fi antenna), which has multiple USB ports to connect other devices or add other peripherals. When buying the motherboard remember to check the following aspects:

processor compatibility;

quantity and type of RAM supported;

type of connection for the monitor, prefer a motherboard that also has an HDMI input and not only the classic VGA port.

RAM for pc

The RAM is a random access memory on which are loaded all the programs and data at the time they are processed by the processor. When we use any program on the PC, the processor uses part of this memory to run the program itself. Unlike the hard disk, RAM is a volatile memory, the information is saved only momentarily and once turned off the PC empties completely.

It is, therefore, a memory not occupied by data (like the hard disk) always free and available. The RAM capacity (expressed in Gigabytes) and the frequency (expressed in megahertz, from a minimum of 800 to over 3200 Mhz) affect the operation and speed of the PC. The more GB the RAM has, the higher the frequency, the better the performance. Remember to check compatibility with the motherboard.

The video card takes care of the graphic processing of the data. What we see on the PC depends on this component. There are two types of cards:

integrated into the processor;

dedicated, in its own right, and must be mounted in the appropriate slot on the motherboard.

If you only use your PC for surfing and other simple activities, the integrated video card may suffice. If the activities are more complex, buy a dedicated card. The best companies are AMD and Nvidia and offer numerous solutions that differ in quality and prices.

Hard disk and SSD

Hard disk and SSD are the mass memory or the internal storage space on which all software, programs, and applications are installed. The main difference between the two types of memory lies in the difference in price and speed. Hard drives are cheaper but slower than SSDs. For the medium-low range, a hard disk is sufficient for the high-end, it is better to opt for an SSD. With regard to assembly:

hard drives are connected via SATA 3 interface;

depending on the type with SATA connection or inserted in the appropriate slot on the motherboard.

Regarding the purchase, the characteristics to be evaluated are the transfer speed and the rotation of the disk indicated in the product sheets with the term RPM.

PC power supply

The power supply has the task of supplying energy to all components. Buy one that is able to withstand the performance of the components you have chosen for the PC. The principle is very simple: components that offer optimized performance consume more energy and require high-end power supplies. In general, it is never worth saving on the power supply. Choose reliable brands and good quality products.

PC case

The case is the structure that contains and protects all the components. They are made of metal or plastic, design and colors allow you to customize your PC according to your tastes. Do not pay attention only to the final aesthetic result, prefer houses produced with quality materials and impact resistant. Remember to check that the dimensions are adequate to contain all the components.

DVD burner

If it is true that streaming and cloud are now used by everyone, it is also true that you may need a burner to recover data from a CD or DVD and maybe burn one. Choose the burner based on the speed of writing and reading. Prices are really low currently for classic burners. If you opt for Blu-Ray technology instead, the prices are higher.

How to assemble a PC?

You have purchased all the components and now it's time to assemble the PC. You need a spacious, clean, and dry work surface, a front torch for greater visibility, and a screwdriver. Do this:

place the motherboard on the board with the connectors facing upwards;

take the processor, place it on the motherboard in the correct direction and fix the component;

install the heat sink on the processor following the instructions provided;

install the RAM card on the motherboard in the correct direction;

mount the power supply, the hard disk / SSD, and the CD / DVD burner inside the case and connect them with the SATA cable to the motherboard. Connect the two components and the heat sink to the power supply using the appropriate cables;

mount the motherboard in the case and connect it to the power supply with the appropriate cable;

if you purchased a dedicated video card, fix it in the PCI slot of the motherboard;

close the case;

connect the power cable to the PC, monitor, mouse, and keyboard;

turn on the PC by pressing the power button on the case.

If everything went in the right direction, all you have to do is install the necessary software and programs and enjoy the PC that you have assembled with your own hands.